“Just-in-time education”, the MOOC provides learning in chunks, at a student’s own pace. Students can watch video lectures on their iPhone while running on a treadmill and pick and choose what they need to learn from the syllabus. MOOCs put students in control. Students can do as much or as little as they want at any time, one reason that many never complete the courses. Roughly one in 10 finishes, but this a la carte approach to learning is a great response to the entrepreneurial landscape of an a la carte career path.